Privacy & Cookies Policy

Last updated: 22 August 2026

The short version. We collect what you send us through the enquiry form, or tell us on the phone, so that we can quote for your job and carry out the hire. We do not sell your details, we do not send marketing emails, and the only cookies this site sets are Google advertising cookies — which stay switched off unless you accept them.

1. Who is responsible for your data

Cherry Picker Hire Ltd is the data controller for the personal information described in this policy. We are registered in England and Wales under company number 14669423, with our registered office at 33 Sycamore Grove, Trowbridge, Wiltshire, BA14 0JB.

For anything to do with your personal information — questions, requests or complaints — contact us at info@cherrypickerhire.me or on 07473 841141, or write to us at the address above.

We are a small business and do not have a statutory Data Protection Officer. Enquiries are handled by the company directors.

2. What we collect

When you send us an enquiry

The enquiry form on this site asks for:

We also record the IP address the enquiry was sent from, and include it in the email we receive. We use it only to trace and block abuse of the form.

When you contact us in other ways

If you call, email, text or message us, we hold whatever you choose to tell us, together with your phone number or email address and a record of the conversation where we need one to do the job.

When you simply visit the site

Our hosting provider keeps standard server logs. These typically record the IP address of the visitor, the date and time, the pages requested and the browser used. They are generated automatically by the web server, are used for security and technical diagnostics, and are not linked by us to any individual.

The site itself does not set any cookies of its own, does not use website analytics, and does not track you across other websites. The one exception is Google advertising, covered in section 9.

What we never ask for

We never ask for payment card or bank details through this website, and you should not send them to us by email. If anyone asks you to, it is not us. The whole site runs over an encrypted HTTPS connection.

3. Why we use it, and our lawful basis

Under the UK GDPR we must have a lawful basis for using your personal information. Ours are set out below.

What we doLawful basis
Reply to your enquiry, prepare a quotation and agree a date Steps taken at your request before entering into a contract (Article 6(1)(b))
Carry out the hire — plan the job, get the machine and operator to your site, invoice you Performance of our contract with you (Article 6(1)(b))
Keep accounting and tax records, and records required for health and safety Legal obligation (Article 6(1)(c))
Keep the enquiry form working and free from spam — including recording the sending IP address and limiting how often the form can be used Our legitimate interests in protecting our systems and our inbox (Article 6(1)(f))
Deal with a complaint, an insurance claim or a legal dispute Our legitimate interests in defending our position, and establishing or defending legal claims (Article 6(1)(f))
Measure the effectiveness of our Google Ads advertising Your consent (Article 6(1)(a)), given through the cookie banner and withdrawable at any time

We do not send marketing emails or newsletters, and we do not add enquirers to any mailing list. If we ever start, we will ask you first.

4. Photographs you send us

You can attach photographs of the job to your enquiry. They are genuinely useful — they let us judge the height, the access and the ground before we arrive.

Your photographs are not stored on this website. There is no folder of customer photographs on our hosting, and no web address that anyone could use to reach one. They reach us as attachments in our email inbox and are kept with your enquiry — see section 7.

5. Who we share it with

We do not sell your personal information, and we do not share it for anyone else’s marketing.

We share it only with the following, and only so far as each needs it:

6. Where your data is held

Our website and email are hosted by Zenbox, whose servers are located in Poznań, Poland. Poland is in the European Economic Area, which the UK Government has formally recognised as providing an adequate level of protection for personal data, so no additional safeguard is required for that transfer.

If you accept advertising cookies, data associated with them may be processed by Google outside the UK and the EEA. Google states that it relies on the UK International Data Transfer Addendum and the European Commission’s Standard Contractual Clauses for those transfers.

7. How long we keep it

WhatHow longWhy
Enquiries that do not lead to a booking 24 months from your last contact with us People often come back the following season, and it lets us pick up where we left off
Records of completed hires, including invoices 6 years from the end of the hire The limitation period for contract claims in England and Wales, and HMRC’s record-keeping requirements
Photographs you sent with an enquiry Deleted with the enquiry or the job record they belong to They are kept only as part of the enquiry
Records connected with an accident, incident or insurance claim As long as our insurers require, which may be longer Claims involving injury can be brought years afterwards
Server logs For the period our hosting provider retains them, which is short Security and technical diagnostics

When a retention period ends we delete the information or, where deletion is not immediately practical, put it beyond use.

8. Your rights

Under the UK GDPR you have the right to:

To use any of these rights, email info@cherrypickerhire.me or write to us at the address in section 1. We will respond within one month. There is no charge unless a request is manifestly unfounded or excessive.

We may ask you to confirm your identity first, so that we do not disclose someone’s details to the wrong person.

9. Cookies

A cookie is a small file a website asks your browser to store. This site keeps its use of them to a minimum.

Nothing is set until you choose

When you first arrive, a banner asks whether you accept advertising cookies. Until you accept, Google’s advertising cookies are switched off — we use Google Consent Mode, which tells Google to hold back storage until consent is given. If you decline, they stay off.

What is set, and when

CookieSet byPurposeLasts
cph_consent This website (stored in your browser, not a cookie sent to our server) Remembers your answer to the cookie banner so we do not ask again. Strictly necessary, so no consent is needed for it. Until you clear your browser data
_gcl_au and other Google advertising cookies Google — only after you accept Lets Google tell us which adverts led to an enquiry, so we do not waste money advertising to the wrong people Typically up to 90 days; some Google cookies last longer

We do not use website analytics, heatmaps, session recording, social media pixels or live chat, none of which set anything on this site.

Changing your mind

You can withdraw your consent at any time by clearing this website’s data in your browser, which removes your saved answer and brings the banner back. You can also block or delete cookies through your browser settings, or use its private browsing mode. Blocking them will not stop any part of this website from working.

Google explains what it does with advertising data at policies.google.com/technologies/partner-sites.

10. Complaints

If you are unhappy with how we have handled your personal information, please tell us first — email info@cherrypickerhire.me and we will look into it.

You also have the right to complain to the UK’s data protection regulator, the Information Commissioner’s Office. Their current contact details and the complaints process are at ico.org.uk/make-a-complaint. Complaining to us first does not affect that right.

11. Changes to this policy

We may update this policy as our business or the law changes. The version on this page is always the current one, and the date at the top shows when it last changed.

This policy explains how we handle personal information. The rules for using the website itself are in our Website Terms of Use.